This wonderful organization, defined by passion and rigor, had been ill served by dull and inconsistent communications. The Director later confessed: ‘It took me a year to appreciate how this new style transformed us!’
Web Design, Communications
The Royal Shakespeare Company is an English national treasure. But a $25 million US campaign is about more than heritage – we created a micro-site to introduce an extraordinary ensemble at a moment of re-emergence.
In the recent period during which we served as The Met’s advertising agency, many museums aggressively re-branded themselves. It was a wonderful challenge for over six years to find ways of letting each stunning exhibition speak for itself and The Met.
After decades of helping newcomers to the city, the International Center needed help itself: to re-present itself and we shaped a vibrant new branding and a new media strategy designed to do more with less.
In our first meeting to discuss re-positioning the Highland Coalition we told them we might not able to help this environmental alliance break through — until the idea of clean water struck as the obvious key. That led to additional funding and a web-based campaign focused on this vital and vulnerable region.