YAI > Seeing Beyond Disability.
Shortly after being selected to address YAI’s communication challenges, the agency was plunged into crisis, Stephen Freeman took over as CEO, and asked us to play a major role in transforming a badly demoralized agency now facing an uncertain future.
Within months we presented a defiantly different communication strategy at the agency’s Leadership Summit. It was thrilling to challenge the association of disability with dependence and low expectations and to have the audience of hundreds rise to their feet in a standing ovation. Best of all, though, was the excitement that spread across a badly demoralized agency network.
“This remarkable transformation would have been unimaginable without their vision,
passion and brilliant work – it’s that simple.”
Stephen E. Freeman, Former CEO